By Zoe Ward • October 22, 2019

Data decay; identify dead &  inaccurate mobile numbers

Data decay manifests in two different forms, including inaccurate data and duplicate data. As customer intelligence is crucial to an organisation's communication strategy, sales and marketing colleagues may find they are unable to make informed decisions about their customers, due to inaccuracy. The scary thing is, the impact of bad data can be so detrimental to a company’s bottom line.

Data Horror

Before taking any action, it’s essential to assess the quality of your current data. Evaluate all systems that your company rely on for collating customer details. Obtaining too much unnecessary client information can increase the risk of bad data and block the systems.  Always ensure you include all in-house platforms and customer acquisition tools, such as survey forms, webinar registration forms, and download forms.

Dead-end leads

Manual data cleansing takes time and is not a good use of a resource. Human error is always a potential risk where data entry is concerned. Nowadays, customer and prospect information is changing constantly. Mobile numbers can quickly become outdated and often, your company is the last to be told! There are many internal changes we aren’t informed of, with many individuals changing job roles, at a rapid rate, it's easy to see how this happens. HLR data cleansing systems can sift through masses of data and use algorithms to detect anomalies and identify outliers resulting from human error. 

Silent Killer 

Bad data is the silent killer of many sales and marketing teams  It ultimately loses a company, revenue, kills off SMS marketing efforts and leads to poor customer experience and misinformed decisions. So what can you do about it?

DMB offers a Home Location Register (HLR) service, enabling you to make regular data health checks on contacts. Through our API we can deliver the most accurate information, on every mobile phone subscriber, worldwide, by checking if a mobile number is in use, identifying dead or inaccurate mobile numbers and establish the network of any mobile number. We can save your business time and money, minimise your message cost and boost campaign efficiency.

Give your data a treat this Halloween and get it cleaned. You're only a step away from a fully-optimised and validated mobile database.

Contact the team today to find out more at