We are delighted to be powering the mobile donations for Channel 5’s first ever TV fundraising event – ‘Help the Animals at Christmas’. The 3-hour entertainment extravaganza will be broadcast live on Channel 5 at 8pm this Friday, 21st December, and will help raise awareness and much-needed funds for animals who need treatment or help.
‘Help the Animals at Christmas’ will support and highlight the work of five amazing British animal charities, including RSPCA, Scottish SPCA, Blue Cross, The Donkey Sanctuary and Wildlife Aid Foundation.
Viewers are being encouraged to donate £5 / £10 / £15 by texting the word ‘Help’ plus the amount, to 70028 – a service which is being powered by DMB's billing platform.
Christmas is a time of giving – and Britain is a nation of animal lovers – the perfect combination! The event will be presented during the evening by a star-studded line up including Susan Calman, Gethin Jones, Gaby Roslin, John Thomson and Michael Underwood.
Kev Dawson, CEO of DMB says “Everyone loves to give at Christmas – and animals should not be forgotten at this special time of year… We are delighted to be partnering with Channel 5 on this their first TV fundraiser, and we hope to be powering millions of donations for this very worthy cause”